Pope’s innovative approach to communication: Abp Celli
Chile, 09 April 2013: Pope Francis is pioneering new ways of sharing the faith with
people in and outside the Christian Church, said Archbishop Caludio Maria Celli, head
of the Vatican’s Council for Social Communications. Archbishop Celli travelled
to Santiago del Chile at the weekend for a conference on the challenges and opportunities
facing the Church in Latin America in our era of rapidly developing digital technologies.
The conference, which opened on Monday at the Catholic University of Chile, brought
together some 400 communications specialists from across the continent. In an
interview with Vatican Radio’s Philippa Hitchen Archbishop Claudio Celli said that
at the heart of the discussion, lies not just the question of how to use the new technologies,
but rather of how to bring the Word of Christ to men and women living in an increasingly
digitalized world. The new Pope, he said, is already showing us an innovative approach
to communicating that Gospel message.
Asked about how the new Latin American
Pope can influence the way the Church responds to these challenges, Archbishop Celli
said: “I will give you an example: do you remember how the Pope was embracing a
young handicapped boy, placing his cheek near to the cheek of the boy? No words, but
that was the only way to communicate something to that boy. I think this pope,
Pope Francis, from Latin America, is helping us to rediscover that communication is
not only an intellectual problem. As you realize, he’s using images – last Holy Thursday
he was addressing priests working here in Rome, telling them that a good priest must
have the smell of the sheep to whom he is belonging – a quite clear image! With that
image the Holy Father was communicating a lot of concepts that people can perceive
immediately from that image. It means that Pope Francis is not only touching the
intellectual aspect, but is touching the heart and the imagination – that is why I’m
talking about a new approach to communication”